{"id":64,"date":"2026-05-03T10:29:03","date_gmt":"2026-05-03T10:29:03","guid":{"rendered":"https:\/\/biggerpicture.co.za\/?page_id=64"},"modified":"2026-06-02T09:14:43","modified_gmt":"2026-06-02T09:14:43","slug":"about-us","status":"publish","type":"page","link":"https:\/\/biggerpicture.co.za\/?page_id=64","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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We help brands own the bigger picture.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Brand positioning that moves beyond visibility\u2014into influence, authority, and long-term impact.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Us<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Bigger Picture Innovations is a strategic PR and marketing agency focused on building brands that matter.
<\/span>We work at the intersection of culture, media, and influence helping brands, personalities, and organisations craft narratives that resonate, scale, and endure.<\/span><\/p>

Our approach is intentional and insight-driven. We don\u2019t chase noise we build positioning that places our clients at the center of meaningful conversations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our Services<\/h3>\t\t\t\t<\/div>\n\t\t
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Public Relations<\/a><\/h4>

We manage and shape your public narrative with precision and purpose.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaign Development<\/a><\/h4>

We create culturally relevant, high-impact campaigns that drive engagement and results.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand Strategy & Growth<\/a><\/h4>

We position brands for long-term relevance, authority, and expansion.\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Who We Work With<\/h3>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tVisionary founders & entrepreneurs\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tEstablished brands seeking repositioning\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tPublic figures & thought leaders\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tEvent producers & large-scale experiences \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tOrganisations shaping culture and community\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Experience & Track Record<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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This experience reflects work led, contributed to, or developed by our founder across various roles and collaborations.<\/p>\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAgency & Brand Experience\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tStrategic and campaign experience developed through The Hardy Boys Ad Agency

\nContribution to work on global consumer brands including Vaseline and Lifebuoy \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tGovernment & Public Sector\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tInvolvement in campaigns and initiatives with the KZN Department of Transport and KZN Department of Health \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvents, Culture & Live Experiences\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tGcwalisa Spring Picnic

\nIngoma KaZwelonke

\nMayine Crossover Gospel Experience \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tHospitality & Lifestyle \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tBrand and marketing collaboration with Mushroom Lounge, an award-recognised lifestyle and hospitality destination \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Selected Case Studies<\/h3>\t\t\t\t<\/div>\n\t\t
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Served as PR and Marketing Lead, driving the strategic direction of communications, audience growth, and brand positioning.\n\nLed an integrated campaign that combined media engagement, on-the-ground activations, and community-driven marketing\u2014resulting in a sold-out event and strong audience engagement across platforms.\n\n

Key Impact:\n
Sold-out event attendance \n
High audience engagement \n
Media exposure across platforms \n
On-the-ground activations \n<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Mayine Crossover Gospel Experience<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
PR & Marketing Leadership | Brand Growth & Audience Strategy<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Served as PR and Marketing Lead for a high-attendance lifestyle event, attracting over 12,000 attendees.\n\n

Key Impact:\n
12,000+ attendees \n
Strong media partnerships \n
High visibility through activations \n
Effective audience targeting \n<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Gcwalisa Spring Picnic <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
PR & Marketing Leadership | Large-Scale Event Campaign<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Contributed to strategic campaigns and brand development within a leading creative agency.\n\n<\/div>\n\t\t\t\n\t\t\t\t\t\t
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The Hardy Boys Ad Agency <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Agency Experience | Brand & Campaign Development<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\nINSTITUTIONAL & CULTURAL EXPERIENCE\n\n
Experience within the Office of the Royal Chancellor of the Zulu Kingdom <\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FOUNDER & CEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Tina Mbambo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tTina Mbambo is the Founder and CEO of Bigger Picture Innovations, focused on positioning brands for influence and long-term impact.
She has pursued a Bachelor of Social Science in Marketing and Media Studies at the University of KwaZulu-Natal.
Her work is driven by one principle:brands that understand the bigger picture lead it.aph here\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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OUR APPROACH<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tClarity over clutter
Strategy over hype
Impact over impressions  \n\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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READY TO OWN THE BIGGER PICTURE ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s build something that lasts.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We help brands own the bigger picture. Brand positioning that moves beyond visibility\u2014into influence, authority, and long-term impact. Contact us About Us Bigger Picture Innovations is a strategic PR and marketing agency focused on building brands that matter.We work at the intersection of culture, media, and influence helping brands, personalities, and organisations craft narratives that…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-64","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/biggerpicture.co.za\/index.php?rest_route=\/wp\/v2\/pages\/64","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/biggerpicture.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/biggerpicture.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/biggerpicture.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/biggerpicture.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64"}],"version-history":[{"count":28,"href":"https:\/\/biggerpicture.co.za\/index.php?rest_route=\/wp\/v2\/pages\/64\/revisions"}],"predecessor-version":[{"id":203,"href":"https:\/\/biggerpicture.co.za\/index.php?rest_route=\/wp\/v2\/pages\/64\/revisions\/203"}],"wp:attachment":[{"href":"https:\/\/biggerpicture.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}